Exposure

The best way to sell your home quickly and for top dollar is to:

• Prepare your home and grounds for sale, getting it “market ready”
• Price it right, keep it within 5% of what the market is supporting and selling
• Give it the MOST possible exposure!

From a NAR (National Association of Realtors) publication; “The Internet to search for a home has risen dramatically over time, increasing from only 2% of buyers in 1995 to 77% of buyers in 2005; it was 74 percent in 2004”.

Our web sites get over 50,000 hits per month and most of our visitors come from the sear engines (Google, MSN and Yahoo). One of the most visited pages on these websites is the link that showcases all of our listings. That seems to be the first place people look. Our online virtual home tours and well-written descriptions of the home

really helps homes sell faster.

The Internet is especially important in a market like Sierra Vista. There are a good percentage of homebuyers that are relocating into this area; the Sierra Vista area is growing fast. Retirees, military personnel, contractors, instructors, etc…. these type of folks tend to look on the   Internet first. Mare sure your home is featured on our website                 to ensure it gets the maximum exposure it deserves.

According to a recent national survey, 82% of U.S. households say the Internet

 is very useful for finding information on products or services. Over 45% 

use the Internet on a daily basis and the number of

households’ going online is increasing by 10% per month.

The two most seemingly most obvious marketing tools, open houses and classified ads, are only moderately effective. Surprisingly less than 1% of homes are sold from an open house. Advertising studies show that less than 3% of people purchased their home because the called on an ad the found in a newspaper or magazine. We will employ a broad spectrum of marketing activities emphasizing the ones we have experienced will work best for you and your particular property. There are many effective ways to find buyers, the Internet being one of the most used today.

When asked where Buyers first learned about the home they purchased, 24% identified the Internet in 2005, up strongly from 15% in 2004, and only 2 percent in 1997. We don’t have the most recent statistics, but based on experience the last few years, many more home buyers are using the Internet, include a good % of ours.